Starbucks and BLACKPINK, a popular K-pop group, have joined forces to bring fans a special drink and limited edition merchandise.
Starting July 25th, customers in the Asia Pacific region can indulge in the BLACKPINK-themed Frappuccino, known as the BLACKPINK Strawberry Choco Cream Frappuccino. This delightful beverage features a combination of strawberry syrup and dark chocolate sauce, topped with light pink whipped cream and a heart-shaped chocolate garnish.
But that's not all; fans, also known as Blinks, can get their hands on a fantastic range of merchandise. The collection includes 11 different drinkware selections in BLACKPINK's signature black and pink colors, adorned with fun prints and graffiti motifs featuring the group's song lyrics. Apart from drinkware, there are other exciting items available for purchase, such as reusable tote bags, yoga mats, passport holders, and key chains. This collaboration between Starbucks and BLACKPINK is exclusive to South Korea, Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Indonesia, The Philippines, and Vietnam.
Emmy Kan, Starbucks Asia Pacific's Senior Vice President and President, expressed her enthusiasm for the partnership, highlighting that BLACKPINK's authenticity, boldness, and confidence resonate with people across different cultures and geographies. She sees the group as an inspiring force that aligns perfectly with Starbucks' mission to create unforgettable experiences and uplift customers and fans through genuine human connections.
The collaboration aims to infuse new energy and excitement into this summer, encouraging customers to embrace their individuality and express themselves boldly. It exemplifies Starbucks' commitment to exploring boundless possibilities and deepening connections with their customers.
So, if you're a BLACKPINK fan or simply curious to try the delicious BLACKPINK Strawberry Choco Cream Frappuccino, make sure to head to your nearest Starbucks in the Asia Pacific region from July 25th onwards. Don't miss out on this unique Starbucks Experience created in collaboration with the iconic K-pop group.
See the full collection here, and sneak peeks from fans at the unveiling event for the collection below.